Lightning talk: Why you need to start treating candidates as sales prospects
How attractive are you?
No, not like that! We mean in terms of attracting people to work for you.
How much thought have you given to your employer branding and marketing? Have you completed a competitor analysis and engaged experts to tell you where you fall short and help you draw a strategy that is actually going to work? Have your management bought in to it and been briefed on the message that you want to put out there as an employer?
Unless you are Google, Facebook or Amazon then this is something that you need to be thinking about or risk being left behind, frustrated and under resourced